REDKEN were behind the scenes at the LIFEwithBIRD runway show for their 2012 Spring / Summer collection (titled ‘The Distance Between’ ).

Hair Director for REDKEN, Jon Pulitano, worked his magic on the models to create a “modern minimalist” style.

“Simple but sexy with messy elements” says Redken Hair Director Jon Pulitano.  “The result was a tumbled pulled-back look with a semi-matte finish.”

This is how Jon and the REDKEN team created the LIFEwithBIRD look.



  • Start by applying Redken Guts 10 volume spray foam all over the hair, for hold and texture.
  • Direct the hair back away from the face and blow dry roughly using your hands, until the product sets.
  • Once the hair is dry, apply Redken Argan-6 Oil to the hair from the top through to the ends for softness and shine.
  • Finish with Redken Quick Dry 18 instant finishing spray to keep the hair back and to tame flyaways.


Products Used:

  • Redken Guts 10 RRP $29.95
  • Redken Argan-6 Oil RRP $29.00
  • Redken Quick Dry RRP $26.95

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